Why does your business innovate? Is it to develop new products and services for your customers? Is it to forge ahead of your competition? Is it to create a better world? While the answer to all these questions may be “yes,” there is one major driving factor behind all innovation: positive returns. Innovation is an investment, one that has organizations worldwide spending trillions in an attempt to make money, find new technology and build a better world.
Who Should Read This eBook?
If you’re a senior leader with managerial oversight or influence over your organization’s innovation initiatives or R&D function, this guide will provide you with fresh, new ideas and methods for tackling complex business problems and innovation challenges.