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Introduction to CDI: Food & Beverage

How companies in the Food & Beverage industry are using external crowdsourcing networks to drive innovation success rates

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In this eBook we posit a framework of ‘Challenge Driven Innovation’ in lieu of the traditional innovation approach of stage-gate management. This new framework is designed to subdivide projects into modules, not stages—modules, or ‘Challenges’, that are more amenable to sharing within a network of resources and among a variety of innovation approaches.

Why Challenge Driven Innovation?

Inside, you’ll find:

  • How accessing external talent and ideas can present solutions in as little as 30 days
  • How InnoCentive’s “7 stages of Challenge Driven Innovation” reduces innocation costs and risks, and times to market
  • The 4 major steps of open innovation challenges InnoCentive creates and presents to their global innovation network of over 380,000 problem solvers
  • How NASA, P&G, and others have succeeded using InnoCentive’s Challenge Driven Innovation methodology

Who Should Read This eBook?

If you’re a senior leader with managerial oversight or influence over your organization’s innovation initiatives or R&D function, this guide will provide you with fresh, new ideas and methods for tackling complex business problems and innovation challenges.

“Dispersed physically but connected by technology, workers are now able, on a scale never before even imaginable, to make their own decisions using information gathered from many other people and places… For the first time in history, technologies allow us to gain the economic benefits of large organizations, like economies of scale and knowledge, without giving up the human benefits of small ones, like freedom, creativity, motivation, and flexibility.”

 Thomas Malone Writing In: Future of Work MIT Sloan School of Management

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