Thomson Reuters wanted to improve its Web of Knowledge online tool through customer-driven product insights. Experience of traditional customer research had proven to be slow, costly and often ineffective. With InnoCentive they found an approach that led from insights to a functioning prototype application for the Web of Knowledge product within a few months. Run as a Two-Step Challenge program, the first Challenge captured the crowds creative use cases for the Thomson Reuters Web of KnowledgeSM product and revealed data visualization to be a key improvement. The second Challenge was able to deliver an elegant app that could be tested and scaled quickly.
Who Should Read This eBook?
If you’re a senior leader with managerial oversight or influence over your organization’s innovation initiatives or R&D function, this guide will provide you with fresh, new ideas and methods for tackling complex business problems and innovation challenges.