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Case Study: The SUDEP Institute

Empowering People with Epilepsy

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Sudden unexpected death in epilepsy (SUDEP) is the leading cause of death in young adults who have epilepsy and cannot control their seizures. A widespread lack of awareness and ongoing fear and discrimination leads many individuals to hide their epilepsy and to accept ongoing seizures instead of seeking out more effective treatments, increasing their risk of SUDEP. Determined to bring an end to SUDEP and help people with seizures live to their fullest potential, the Epilepsy Foundation SUDEP Institute decided to challenge Solvers worldwide to create a viral advocacy campaign.

Why Challenge Driven Innovation?

Inside, you’ll find:

  • A quick snapshot of the Innovation Challenge run by the SUDEP Institute using InnoCentive’s Challenge Driven Innovation framework
  • The SUDEP Institute sought ideas for creative advocacy campaigns that focused on positive messaging and could lead to the empowerment of people living with epilepsy and their families.
  • The winning solutions found and how they solved the innovation issue
  • The results: how the SUDEP Institute benefited from crowdsourcing their innovation process

Who Should Read This eBook?

If you’re a senior leader with managerial oversight or influence over your organization’s innovation initiatives or R&D function, this guide will provide you with fresh, new ideas and methods for tackling complex business problems and innovation challenges.

“Resulted in a promising campaign plans that the Epilepsy Foundation will
develop and implement.”

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