When it comes to innovation the stakes don’t come much higher than in the pharmaceutical industry. Innovative solutions for serious medical problems come with an enormous price tag. The Swiss company Roche spent 8.8 billion Swiss francs on R&D in 2008 alone – nearly 20 percent of its sales. But, there is also a prize: drugs and diagnostics which help people live longer, healthier lives.
Who Should Read This eBook?
If you’re a senior leader with managerial oversight or influence over your organization’s innovation initiatives or R&D function, this guide will provide you with fresh, new ideas and methods for tackling complex business problems and innovation challenges.