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Case Study: GlaxoSmithKline

The GlaxoSmithKline Electroceutical Ideation Challenge

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For several years, GSK has been evaluating a potentially disruptive technology, known as bioelectronics, that could in the future become a whole new class of treatments, complementing traditional drugs. Before allocating the resources to take this into mainstream medicine, they wanted to make sure they hadn’t missed any angles. So they appealed to InnoCentive’s global Solver community to identify the best “proof of principle” for these medicines.

Why Challenge Driven Innovation?

Inside, you’ll find:

  • A quick snapshot of the Innovation Challenge run by GlaxoSmithKlein using InnoCentive’s Challenge Driven Innovation framework
  • The Challenge: GlaxoSmithKline Electroceutical Ideation Challenge
  • Details of the solutions submitted by Solvers and the winning solution
  • The results: how GlaxoSmithKline benefited from crowdsourcing their innovation efforts

Who Should Read This eBook?

If you’re a senior leader with managerial oversight or influence over your organization’s innovation initiatives or R&D function, this guide will provide you with fresh, new ideas and methods for tackling complex business problems and innovation challenges.

“InnoCentive’s approach complemented their other ways of identifying attractive research opportunities in the Bioelectronics R&D unit, ensuring a diversity of thinking right from the start of this endeavour.”

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