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Case Study: DOW

A close look at The Dow Chemical Challenge. An innovation success story 

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Dow had recently introduced a new generation of oil-soluble Polyalkylene Glycols (PAGs), which unlike traditional PAGs could be mixed with hydrocarbon or mineral oils and offered greater versatility and unique performance properties. Dow Chemical were looking for uses, formulations and chemical processing ideas that could accelerate the commercialization of oil-soluble PAGs in existing or new markets.

Why Challenge Driven Innovation?

Inside, you’ll find:

  • A close look at The Dow Chemical Challenge: Seeking Ideas to Expand the Market for New Oil-Soluble Polyalkylene Glycols (“Oil-Sol PAG”)
  • The details of the Challenge put together by InnoCentive’s innovation experts
  • A look at the solutions submitted and the winners
  • The result: how InnoCentive allowed Dow to address a key need

Who Should Read This eBook?

If you’re a senior leader with managerial oversight or influence over your organization’s innovation initiatives or R&D function, this guide will provide you with fresh, new ideas and methods for tackling complex business problems and innovation challenges.

“Our internal experts identified industrial and automotive lubricants as possible markets, but we looked to outside scientists and innovators to help us uncover other potential opportunities that can broaden the use of this important chemistry.”

 Lisa Inoue, Strategic Marketing Leader, Dow

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