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Case Study: AstraZeneca

Two Challenges that lead AstraZeneca to innovation success

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Staggering Challenges over multiple stages, such as a Theoretical Challenge followed by a Reduction to Practice (RTP) Challenge, can have a number of benefits including helping to inform the viability and direction of the final solution requirements, incentivizing Solver participation by reducing risk, and allowing for more advanced deliverables. This is an approach AstraZeneca has employed twice in recent Challenges; both occasions involved a Theoretical Challenge, requiring Solvers to submit only a written proposal, followed by a RTP Challenge.

Why Challenge Driven Innovation?

Inside, you’ll find:

  • A quick snapshot of two Innovation Challenges run by AstraZeneca using InnoCentive’s Challenge Driven Innovation framework
  • Challenge #1: Targeted Delivery of Oligonucleotides
  • Challenge #2: Developing a Retrievable Device for Islet Transplantation
  • Information about the Public and Anonymous Challenges run by InnoCentive

Who Should Read This eBook?

If you’re a senior leader with managerial oversight or influence over your organization’s innovation initiatives or R&D function, this guide will provide you with fresh, new ideas and methods for tackling complex business problems and innovation challenges.

“Challenge Design is an area where partnering with InnoCentive makes a big difference, particularly with complex problems such as this, crafting Challenges in such a way to make them as attractive to Solvers as possible.”

 Rob Albert Collaboration Specialist AstraZeneca

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