Waltham, Mass. – November 30, 2012 – InnoCentive, Inc., the global leader in open innovation, crowdsourcing, and prize competitions, today announced that it will host a webinar on Tuesday, December 4 with Syngenta, a world-leading agri-business committed to sustainable agriculture.

During the one-hour webinar, participants will glean insight into the inner workings of open innovation at Syngenta, one of the world’s leading companies with more than 26,000 employees in some 90 countries dedicated to bringing plant potential to life. The featured speaker, Dr. Joseph Byrum, global head of soybean seeds and traits R&D at Syngenta, will share how and why Syngenta embraced open innovation, the importance of culture in promoting successful outcomes, examples of Syngenta’s open innovation programs in action along with associated learnings, how to avoid common mistakes and pitfalls, and best practices that organizations can take away from Syngenta’s experience.

Dwayne Spradlin, CEO of InnoCentive and co-author of The Open Innovation Marketplace, will moderate this interactive webinar. Participants will be encouraged to ask questions throughout the event.

Who: InnoCentive and Syngenta
What: Educational webinar on open innovation best practices within a large global enterprise
Where: Online. Please visit the following site to register: https://innocentiveevents.webex.com/innocentiveevents/onstage/g.php?t=a&d=669317807
When: Tuesday, December 4, 2012 at 8:00 a.m. PT/10:00 a.m. CT/11:00 a.m. ET/4:00 p.m. GMT

To register for this complimentary webinar, please visit: https://innocentiveevents.webex.com/innocentiveevents/onstage/g.php?t=a&d=669317807.

About InnoCentive
InnoCentive is the global leader in crowdsourcing innovation problems to the world’s smartest people who compete to provide ideas and solutions to important business, social, policy, scientific, and technical challenges. Our global network of millions of problem solvers, proven challenge methodology, and cloud-based technology combine to help our clients transform their economics of innovation through rapid solution delivery and the development of sustainable open innovation programs. For more than a decade, leading commercial, government, and nonprofit organizations such as AARP Foundation, Booz Allen Hamilton, Cleveland Clinic, Eli Lilly & Company, EMC Corporation, NASA, Nature Publishing Group, Procter & Gamble, Syngenta, The Economist, and The Rockefeller Foundation have partnered with InnoCentive to rapidly generate innovative new ideas and solve problems faster, more cost effectively, and with less risk than ever before. For more information, visit www.innocentive.com, email info@innocentive.com, or call 1-855-CROWDNOW (U.S.) or +44 (0) 207 935 0827 (International).


Media Contacts:

Steve Bonadio
InnoCentive, Inc.

Marisa Borgasano
Schwartz MSL for InnoCentive