Waltham, MA – InnoCentive Inc., the pioneer in crowd sourced innovation and software platforms and Strategos, a global leader in strategy and innovation consulting services, today announced a strategic alliance that will provide clients with a strategic and systemic crowd sourced innovation solution designed to develop breakthrough strategies, drive top line growth and embed innovation capability within the enterprise.

By integrating InnoCentive’s prize-based innovation solutions with Strategos’ rigorous and proven strategic innovation methodologies, clients will be able to leverage large communities of people (crowdsourcing) to bring new expertise and diverse perspectives to bear on critical strategic questions and growth challenges.
Within many commercial enterprises, the current innovation capabilities, pipelines, and portfolios are insufficient to drive growth and sustain category leadership. Crowd sourced innovation aims to alleviate these pressures – as an augmentation and accelerant to existing internal innovation efforts – by enabling companies to harness diverse and global communities of knowledge and talent for the purpose of increasing problem solving capacity, improving business performance, and fundamentally changing the economics of innovation.

“Our two companies understand better than anyone that delivering value to clients is dependent on extracting the best ideas and solutions from the global community. Our clients face mounting pressures to drive efficiencies and implement better approaches to problem solving and innovation. This partnership and our joint go-to-market solutions are a direct response to that challenge,” states Craig Jones, CEO of InnoCentive.

Gary Getz, CEO of Strategos elaborates, “Both Strategos and InnoCentive are pioneers in their respective sectors and have proven track records of enhancing and accelerating our clients’ strategic innovation agendas. We believe that the partnership with InnoCentive will provide our joint clients with an integrated resource that accelerates innovation and problem solving capabilities in support of sustainable growth.”

About InnoCentive, Inc.

InnoCentive is the open innovation and crowdsourcing pioneer that enables organizations to solve their key problems by connecting them to diverse sources of innovation including employees, customers, partners, and the world’s largest problem solving marketplace. InnoCentive’s proven Challenge Driven Innovation methodology, community of millions of problem Solvers, and cloud-based technology platform combine to fundamentally transform the economics of innovation and R&D through rapid solution delivery and the development of sustainable open innovation programs. Leading commercial, government, and nonprofit organizations such as Eli Lilly, Life Technologies, NASA, nature.com, Popular Science, Procter & Gamble, Roche, Rockefeller Foundation, and The Economist partner with InnoCentive to solve problems and innovate faster and more cost effectively than ever before. For more information, visit www.innocentive.com.

About Strategos, Inc.

Since its origins in 1995, Strategos, a strategy and innovation consultancy, has consulted with corporate clients around the world, including more than half of the 30 Dow Jones Industrial Average companies, to help them build deep innovation capabilities and develop and execute creative, innovative strategies for sustainable growth. Strategos’ engagements are team-based, widely participative and future-oriented endeavors that lead an organization through an exciting journey of discovery that engages employees while building their innovation capabilities. For more information, visit www.strategos.com.

Media Contacts:

Norah McDonald
VP of Marketing
(978) 482.3335


Steve McGrath, US Partner
San Francisco
(415) 290.5532

Michel van Hove, European Partner
+31 (0)20 520 7946